NEWS/RELEASE
TANAKA PRECIOUS METAL GROUP and TANAKA MIRAI Lab. Release “The TANAKA 2025” a Perfume that Expresses the Fragrance of Gold (Au)
– The Start of the Precious Fragrance Project, Which Seeks to Express Sensibilities through Fragrance –
January 7, 2026
TANAKA MIRAI Lab., an in-house innovation organization of TANAKA PRECIOUS METAL GROUP Co., Ltd., launched the Precious Fragrance Project in fiscal year 2025 as part of its initiatives in the new “Precious Things” field, where it seeks to create new value.
The first fruit of this project is a new perfume (limited series of 1,000 bottles, not for sale) with a unique fragrance, developed by TANAKA MIRAI Lab., that expresses the essence of gold (Au). Gold has always been a key product for TANAKA, which constantly pursues the rare and exceptional value of precious metals, ever since its foundation.
TANAKA engages in ultra-long-term corporate management that looks to 2085, the 200th anniversary of the Group’s founding, and beyond. TANAKA MIRAI Lab. was created to lead the Group in everything from the creation to the realization of new paradigms. It believes that the rare and exceptional value that will remain through 2085 lies in the domains that make us human, so it is engaged in the pursuit of “Precious Things” that link to the “Embodiment” and “Emotion” uniquely inherent to people.
Precious Fragrance is one of the fruits of its efforts to realize these “Precious Things”. The goal of this project is to embody sensibilities through “fragrance”, which directly acts on the human cerebral limbic system and remains in the form of memories.
In fiscal year 2025, TANAKA began working together with fragrance experts to develop fragrances from the ground up, led by the concept of “Authentic Uniqueness,” derived from the metal that is synonymous with TANAKA: gold (Au). The culmination of these efforts was the perfume “The TANAKA 2025.” Only 1,000 bottles of this perfume, which is not for sale, have been made. They will provide an unparalleled fragrance experience, a signature of the TANAKA brand.
We plan to expand the “Precious Fragrance” collection in the future by focusing on the development of fragrances based on metals such as silver (Ag) and platinum (Pt).
■ The TANAKA 2025’s fragrance design
The theme of this fragrance is “Radiant Golden Glow,” a noble floral oriental scent, luxuriously composed of vibrant natural rose and elegant natural iris, accented with a chic touch of oud. The moment someone puts it on, the fragrance unfolds with a radiant golden glow, evoking the dazzling brilliance of gold.
■ Design and appearance
Fragrance was not the only thing lavish attention was paid to—the utmost care was also paid to The TANAKA 2025’s design. The triangular glass bottle is unique, made using newly created molds. The logo’s motif is “田,” the first character in “田中” (“TANAKA”). It is iconic, calling to mind the image of a Japanese family crest. The base colors of the packaging and label are a deep midnight blue and gold, imparting a sense of exceptional grace and discernment.
